SOCIAL MEDIA STRATEGY, MANAGEMENT AND PRODUCTION

Developed cohesive Social Strategy and managed day-to-day channels which assisted in the overall growth of Contiki's Global social channels, with an audience of 1.2 Million.

Here are a few of my key responsibilities:
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  • Manage global Instagram accounts including integrated UGC strategy 
  • Instagram stories to help craft compelling brand stories and focus 
  • Manage global Facebook (800k +)  accounts including community engagement and micro-community FB group strategy 
  • Paid social ads for acquisition, conversion and awareness  
  • ​Crisis Management 
  • Snapchat (Event activation, Geofilter) 
  • Pinterest 
  • YouTube
  • Twitter (30 k)

CONTENT CREATOR

A published travel writer and content creator for Contiki's in-house publishing blog. I've produced over 150+ articles with proven results in engaging and informing audience networks. End-to-end management to support the global editorial calendar, product & brand campaigns.

Specialties include: Destination guides, Q&A's, Human interest stories, Pop culture, Food, Festivals & events, Influencer collaboration, Top 10's, Cultural insight and more.

I'm about crafting authentic & credible storytelling that cuts through noise to truly resonate with your audience. 

COPYWRITER

I love to write and help brands connect to their audience through words alone. A few of my key specialties below: 
  • ​​Social Media Storytelling
  • Paid ads 
  • Website copy 
  • ​Blog posts 
  • ​Pitch and presentation decks 

​As a millennial expert, I can help you deliver innovative content with a unique writing style that has the power to connect with an audience aged between 18-35. 

CREATIVE PRODUCTION

Creative production geared towards all industries. I've worked alongside leading videographers, editors, global producers, creative directors, brand and content managers to develop world-class projects and campaigns.  

I can assist with conceptualisation, briefing process, research, location scouting, and production schedule including  paid media and distribution strategy. 

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INFLUENCER CURATION

Highly skilled in working with all kinds of influencers and forming a high-touch relationship end to end. 

USA: #THATTRAVELMOMENT
Our objective was to make USA cool again utilising key Australian influencers.
​Solution: Played a key role in identifying influencers including Tully Smyth, Tyson Mayr & Madeline Relph + conceptualised social competition mechanic .

ONLY IN ​ASIA: #CONTIKIASIA16
I helped conceptualised this campaign from brainstorming, key messagings and integrated a balance of prominent media (Buzzfeed, MTV, Popsugar AU, Nine Elsewhere), aspirational fashion label (Spell Byron Bay) and well-respected influencers to drive awareness and showcase the Contiki value we are after. We wanted to be innovative, collaborative, empower our audience to shift perceptions and highlight unique experiences, special stays  and the value you could only have on Contiki.
 

WE ARE WILDLINGS

An entrepreneurial pursuit and travel blog created to inspire writers, creatives and travellers. 

We Are Wildlings hopes to inspire human beings to seek adventure, have fun and find the essence of life. It aims to source the best stories and places of interest before it even hits your screen.
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So what exactly is a Wildling? It’s you wild thang. It is your very own being, uncultivated by the daily grind of normal life. It is for individuals who don’t play by the rulebook. It’s for the soul seekers, dreamers, movers, shakers and travellers of the earth.
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